© 2019 Kateryna Leaver 

Leflair Product Page Redesign 

Leflair is the first website in Vietnam to provide its access to the world’s best brands, at a fraction of the retail price. Every morning, and for a very limited time, it opens new boutiques filled with selection in women’s & men’s fashion, beauty, home, kids and much more, all guaranteed genuine.

Product pages are the moment of truth for every business. Either they convert a visitor into a customer or they don’t. Everyone knows that successful product pages are important to a successful e-commerce website.

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Research and analysis

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Wireframing

This project required a lot of analytics research with our marketing team and customer support team. I was trying to understand where and why we have problems.

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Redesign

My goal was to leave this page as simple as possible and to fill it with all the necessary information.

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Moving CTA, adding assurance to CTA

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Changing CTA

It was interesting project both mobile and desktop versions. It taught me so many things like how people decide to buy and how they act in different situations. 

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Revenue.jpg

Conversion rate dynamic